Alexandre de Betak
Passionate about fashion, arts and design, Alexandre de Betak created BUREAU BETAK in Paris in 1990. The scenographer quickly established himself as a key figure in fashion and set the benchmark for designing fashion shows around the world. The biggest luxury brands place their trust in him in Paris as well as in New York and Shanghai, where he is established. A visionary, Alexandre was the first to broadcast a parade on the internet, with Victoria’s Secret. Also a designer, he designs pieces for Artcurial and Swarovski and has designed the interior of the Black Calvados restaurant as well as a room in his name at the Amour hotel. In 2017, he published a book of photographs, Betak, Fashion Show Revolution (ed. Phaidon), which traces twenty-five years of fashion shows.