Stores, boutiques, retail spaces, flagships, concept stores… Whatever word we put after the word retail, we are always communicating a brand’s image to its customers. From a baguette to a haute couture dress, the challenge is the same: to provide a warm welcome, to convey emotions, to know how to meet expectations, and sometimes to surprise… This is the exercise for every brand in a world where we have to reinvent ourselves every day. This challenge drives our teams, who support players in this market. To be present, to know how to evolve with them, and to achieve their desires as best as possible. In this universe, there is no room for improvisation.