It was at the age of eight that Sarah, who liked to watch her grandfather shave, began to take an interest in male beauty. In 2000, she opened her first salon on the rue Condorcet in Paris. In 2013, she shared her passion and her experience by publishing a book, Beards and Moustaches: how to trim them (ed. Larousse). Her growing notoriety encouraged her to open her first flagship salon on the rue Bertin-Poirée in 2014, which she entrusted to G2V WORKS.